V8FNYGJK

3257

24 décembre 2020 13:40

12 avril 2021 17:16

In the semi arid rangelands of Australia and in particular the Western Division of NSW, there has been predominately a monoculture of Merino wool production for the past 100 years. The majority of grazing enterprises run Merino sheep for wool, cull for age (CFA) ewes and wethers are sold off for mutton for whatever the market rate is at the time. Some producers on the flood out country and better grazing land will run beef cattle. The demise of the floor price scheme for wool and the general collapse of wool prices and the rise of cost of production over the past 15 years have led to wool production for many producers as a break even industry. With the development of Organic Certification in the rangelands predominately over the last 7 years a whole new industry has developed. The introduction of alternate breeds of sheep from South Africa (Dorper, Damara, SAMM, Dohne) in 1997 has coincided with the development of the organic industry in the rangelands. With the Australian and world organic industry growing at 30% a year the rangelands region of Australia is in a great position to supply domestic and world organic meat markets with a quality lamb produced in the rangelands from drought tolerant African breeds. In my study I set out to look at the potential of world markets for the Australian organic product and to see where world markets were acquiring their product currently, the growth of these markets, new potential markets and the organic certification requirements of the potential markets. I visited New Zealand, China, USA, Canada, England, Wales, Ireland, Singapore and Japan. Organic lamb was available in most countries, predominately the USA and the UK. Most countries were sourcing their organic lamb domestically or from New Zealand. Major seasonal shortfalls were evident in the UK market and major growth potential was apparent in the US market. The Japanese market was an untapped market, as interest was growing and supermarkets were just starting to see the world organic boom and the potential of marketing lamb. Regional branding of a product produced in a unique location can have a positive effect on marketing your product to the world market. Organic lamb can slot into markets where conventional lamb is already on the shelf. Australia is a young unspoilt nation and the Rangelands of Australia are generally 100% native vegetation being ideal for organic production. There are considerable threats to the organic lamb industry including drought, uncoordinated seasonal supply variation, isolation of producers, a poorly coordinated supply chain, lack of all weather roads, international price competition from subsidised suppliers, the fluctuating value of the A$, and a Watering down of the world organic standards may allow competition of an inferior product. There are many strengths associated with the production of Organic lamb in Australia, we have the ability to grow an exceptional quality product within a unique location. Broad based supply across the Rangelands of Australia including several states, giving security of year round supply of a quality product. Australia’s strong organic certification process has the potential to market a world class product produced in harmony with the environment giving Australia a high standing across the international and domestic market. Australia’s rangelands are one of the few if not the only region in the world where organic lamb production can occur naturally without taking a production loss to be organic.

None

• AB - Spécifique
• FREDO commercialisation
• FREDO fourrage et prairie
• GEO Australie
• grazing
• ovin
• élevage

2005

1 janvier 2005