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Attitudes of Young Consumers towards Traceability System in Organic Food Supply Chains

Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
Attitudes of Young Consumers towards Traceability System in Organic Food Supply Chains
Auteur(s)
  • APOSTOLIDOU Ioanna
  • ANASTASIADIS Foivos
  • MICHAILIDIS Anastasios
Editeur(s)
Autre(s)
Id
SHKMLUWW
Version
2688
Url zotero
https://www.zotero.org/groups/2567444/items/SHKMLUWW
Date ajout
5 janvier 2021 17:06
Date modification
5 janvier 2021 17:06
Résumé anglais
The main aim of this paper is to investigate the factors which affect the acceptance of a traceability system in organic food supply chains. A survey research was carried out in Greek young consumers. According to the sample, two different profiles are revealed in terms of Willingness to Pay (WTP) for a traceability system: the WTP and non-WTP organic consumers. The data were collected and analysed using descriptive statistics and multivariate statistical analyses. The results show that several concerns influence the young organic consumers’ decision to accept and pay or not for a traceability system in organic food supply chains. These findings may benefit organic food supply chain stakeholders in developing further marketing strategies to engage existing and gain new consumers.
Note
None
CRAW tags
  • AB - Spécifique
  • FREDO commercialisation
  • GEO Grèce
  • behavior
  • comportement
  • consommateur
  • nutritional value
  • quality
  • sociologie
  • trust
  • willingness to pay
WEB tags
Pages
6
Date caractères
10/2020
Date publication
1 octobre 2020