R7BKP84N

3400

21 avril 2021 12:33

21 avril 2021 12:33

Background Organic markets differ between countries, but many local organic market initiatives which maintain their original value characteristics have inherent problems in moving from niche to volume and mainstream large-scale market chains often incorporate organic products without securing and advancing organic values. The increase in volume of the organic food markets throughout Europe meets increasingly consumers that are skeptical about the integrity of organic value chains. Introduction In HealthyGrowth a range of successful mid-scale organic value chains will be investigated in order to understand better how they are able to combine volume and values, and to use this knowledge to support the further development of organic businesses, networks and initiatives. A sustainable growth in the organic market depends on the ability of market chains to combine volume marketing with measures that secure integrity and trust based on organic values and principles, thereby generating a prize premium that can be distributed along the chain in a fair and sustainable way. Project objectives The project will assess how integrity and trust can be maintained in the transition from niche to volume. HealthyGrowth studies a range of mid-scale food value chains in terms of patterns of growth, economic performance and efficiency, modes of coordination, communication of values, tradeoffs and strategies of crisis management. This will identify fundamental prerequisites for their success in combining volume and values.

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• AB - Spécifique
• CORE Organic
• FREDO aspect technico-économique
• FREDO commercialisation
• GEO Europe
• knowledge exchange
• marché
• market chain
• projet