How are Portuguese and Belgians consumers different in their perception of organic food? A mixed-methods approach
Type de document
thesis
Langue source
Anglais
Titre français
Titre anglais
How are Portuguese and Belgians consumers different in their perception of organic food? A mixed-methods approach
Auteur(s)
- RESENDE Inês
Editeur(s)
Autre(s)
Id
NJJQ7AG2
Version
3206
Date ajout
8 janvier 2021 16:00
Date modification
12 avril 2021 15:13
Résumé anglais
The paper presents a comparative analysis between Belgian and Portuguese consumers’ perceptions
towards organic food. It draws on data from 20 in-depth interviews using the means-end chain method,
linking product attributes to the implied consumer needs, 202 online questionnaires analysed with SPSS
and 18 observed participants in store. The results show that although some similarities arise, there are
relevant discrepancies on the topic. A main result related to how local origin and environmental reasons
are more valued by Belgian consumers when purchasing organic food. Also, while Belgian consumers
are more aware of the existence of organic labels, Portuguese consumers value more its placement on
the product when buying organic food. Although the study presents some limitations, it gathers relevant
information about how these two nationalities may vary with regards to main reasons for buying organic,
which categories they buy the most and how they regard organic certification labels. These findings have
implications concerning international trade of organic food, how institutions can communicate organic
certification labels in each country and future research on the topic in cross-cultural environments.
Note
None
CRAW tags
- AB - Spécifique
- FREDO commercialisation
- FREDO durabilité
- GEO Belgique
- GEO Portugal
- consommateur
- label
- perception
- sociologie
WEB tags
Date caractères
2018
Date publication
1 janvier 2018
Url publication