L78RZBC2

1693

6 janvier 2021 16:24

6 janvier 2021 16:24

Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer organic farmers overcame the negative attributes associated with their farmer identities while actively building a new agricultural category which was different from that of conventional farming.

None

• AB - Spécifique
• FREDO adaptation aux changements globaux
• FREDO durabilité
• GEO Finlande
• comparaison

• organic farmer
• stigma management
• stigmatization

Journal of Rural Studies

65

152-160

January 1, 2019

1 janvier 2019

10.1016/j.jrurstud.2018.10.008 Le DOI est une URL unique de référencement d'une publication. Il est donc plus fiable et permanent qu'une URL classique

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