Bias and reference-dependence in quality perception of freshness: Analysis based on experimental auction and physical &chemical tests
Type de document
journalArticle
Langue source
-- Langue source --
Titre
Bias and reference-dependence in quality perception of freshness: Analysis based on experimental auction and physical &chemical tests
Titre français
Titre anglais
Auteur(s)
- ZHOU Jiehong
- HUANG Hao
- GAO Zhifeng
- SONG Ye
- YAN Zhen
Editeur(s)
Autre(s)
Id
L6XKWLLN
Version
3341
Date ajout
19 avril 2021 10:57
Date modification
19 avril 2021 10:57
Résumé
Freshness is an essential attribute of agricultural products. To meet consumers' demand, suppliers take multiple methods to provide fresher products. But sometimes the effort does not get paid because of quality perception bias. In this study, we investigated the existence of quality perception bias and the effect of reference points. Our results confirmed the existence of quality perception bias. Our results also show that information accuracy significantly influenced consumers' quality perception and WTP. At last, a low reference point had a significant positive effect on consumers’ WTP. Results of this paper provide important insight into the approaches to alleviate perception bias, therefore to motivate suppliers to provide high-quality products in the market.
Note
None
CRAW tags
- AB - Transversal
- FREDO qualité des produits
- GEO Global
- sociologie
WEB tags
- freshness
- perception bias
- reference-dependence
- willingness to pay
Titre de la publication
Food Control
Volume
126
Pages
108077
Date caractères
August 1, 2021
Date publication
1 août 2021
Doi
10.1016/j.foodcont.2021.108077
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Issn
0956-7135
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