IHB3TMWI

2709

10 mars 2021 22:07

10 mars 2021 22:07

Several studies have focused on the behaviour of consumers towards organic wine, finding varying and sometimes conflicting results. Some scholars have noted that consumers may perceive wine labelled as organic to be of a lower quality, whereas others have found that consumers are willing to pay a premium price for it. Starting from these discrepancies found in the literature, this study seeks to investigate how the organic certification influences consumers when purchasing a bottle of red wine, evaluating the possible presence of attribute non-attendance (ANA) behaviour. A choice experiment was carried out on a sample of Italian wine consumers. Findings highlight that although, on average, consumers do not prefer organic wine, there is a relevant niche in the market consisting of consumers who benefit from purchasing it. Moreover, we have found that the majority of the sample ignores the organic attribute when choosing a bottle of wine, which reveals ANA behaviour.

None

• AB - Spécifique
• FREDO alimentation humaine
• GEO Italie
• behavior
• choice experiment
• consommateur
• market
• sociologie
• vin

• attribute non-attendance behaviour
• choice experiment
• latent class analysis
• wine market

Agricultural and Food Economics

9

7

February 15, 2021

15 février 2021

10.1186/s40100-021-00176-6 Le DOI est une URL unique de référencement d'une publication. Il est donc plus fiable et permanent qu'une URL classique

2193-7532 L’ISSN est un code de 8 chiffres servant à identifier les journaux, revues, magazines, périodiques de toute nature et sur tous supports, papier comme électronique.