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Factors Influencing Italian Consumers' Package-Free Purchase Intention

Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
Factors Influencing Italian Consumers' Package-Free Purchase Intention
Auteur(s)
  • RUI Alessia
  • CECHELLA Felipe
  • WAGNER Ralf
  • RAAB Katharina
Editeur(s)
Autre(s)
Id
FRPPGSQU
Version
2754
Url zotero
https://www.zotero.org/groups/2567444/items/FRPPGSQU
Date ajout
23 décembre 2020 11:47
Date modification
23 décembre 2020 11:47
Résumé anglais
The packaging is known for its capacity to prevent damage in products and also for its importance as a marketing communication measure. Indeed, the packaging harms the environment when disposed, particularly plastic-based packages. An alternative to deal with this issue is to purchase package-free (PF) products. The aim of this study is to investigate the factors influencing PF purchase intention. A total of 62 Italian consumers answered a questionnaire after an interactive experience to learn about shopping practices, its consequences and PF shopping. The results confirm the importance of environmental concern and perceived self-efficacy in the purchase intention, indicating that knowledge is an important component to promote PF shopping. Furthermore, the findings indicate that routine habits and the investigated barriers did not negatively affect the intention to buy PF products. This research identifies aspects that positively influence the intention to buy PF.
Note
None
CRAW tags
  • AB - Transversal
  • FREDO conservation des productions
  • FREDO durabilité
  • FREDO environnement
  • GEO Allemagne
  • GEO Italie
  • consommateur
  • emballage
  • habits
  • packaging
  • plastic waste
  • sociologie
WEB tags
Date caractères
November 19, 2020
Date publication
19 novembre 2020