A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products

Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products
Auteur(s)
  • BELDAD Ardion
  • HEGNER Sabrina
Editeur(s)
Autre(s)
Id
F8X4IBIA
Version
2599
Date ajout
21 décembre 2020 16:18
Date modification
21 décembre 2020 16:18
Résumé anglais
People have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popular in the Netherlands, as evidenced by a substantial growth in product sales. To address the question concerning the factors influencing people’s intention to purchase AWF meat products and the extent to which those factors relate to one another, an online survey was implemented with 233 consumers from the Netherlands. Structural equation modeling results confirm the complexity of the mechanism behind people’s willingness to buy AWF meat products. Two factors strongly predict purchase intention—attitude and moral obligation. Furthermore, the effects of predictors such as knowledge of and trust in AWF labels on purchase intention are not direct but go through attitude and moral obligation.
Note
None
CRAW tags
  • AB - Utile à l'AB
  • FREDO commercialisation
  • FREDO mode élevage, bien-être et qualité
  • GEO Pays-Bas
  • consommateur
  • viande
  • élevage
WEB tags
Titre de la publication
Journal of Agricultural and Environmental Ethics
Date caractères
2020-11-20
Date publication
20 novembre 2020
Doi
10.1007/s10806-020-09834-z Le DOI est une URL unique de référencement d'une publication. Il est donc plus fiable et permanent qu'une URL classique
Issn
1573-322X L’ISSN est un code de 8 chiffres servant à identifier les journaux, revues, magazines, périodiques de toute nature et sur tous supports, papier comme électronique.