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Farmer Consumer Partnership (FCP): How to communicate ethical values?

Type de document
bill
Langue source
-- Langue source --
Titre
Farmer Consumer Partnership (FCP): How to communicate ethical values?
Titre français
Titre anglais
Auteur(s)
Editeur(s)
Autre(s)
Id
EJVZNK3A
Version
3394
Url zotero
https://www.zotero.org/groups/2567444/items/EJVZNK3A
Date ajout
21 avril 2021 11:36
Date modification
21 avril 2021 11:36
Résumé
The CORE Organic research project, Farmer Consumer Partnership (FCP), has aimed at determining how the commitment of organic farmers to ethical values additional to the standards of organic farming can be communicated effectively to customers in order to strengthed the market positioning. The overall objective has been to analyse and test innovative communication strategies and arguments that are related to the concept of "Corporate Social Responsibility", CSR in short.
Note
None
CRAW tags
  • AB - Spécifique
  • CORE Organic
  • ethical branding
  • FREDO alimentation humaine
  • FREDO commercialisation
  • GEO Europe
  • consommateur
  • consumer
  • label
  • projet
WEB tags