DNT4UWRS

2250

21 décembre 2020 16:18

21 décembre 2020 16:18

Sustainable innovations in food packaging are important in terms of preventing food waste and reducing environmental impact, but existing industry regimes and networks may hinder their diffusion into established markets. However, research on reorientation of existing industries, and value networks in that situation, has been limited. This study examines the changes to existing industry value networks that can facilitate the diffusion of sustainable innovation in food packaging. Empirically, the transformation and distribution of agro-food waste into a new bioplastic packaging through the existing food packaging value network is investigated. As a result, the changes to the existing value network and their connections, facilitating the diffusion of the sustainable innovation, are identified at three levels – firm, network, and macro. The findings show the importance of opportunity recognition, but also the role of new actors, resources, activities, and relationships in the restructuring of the existing value network and actions creating supportive regulative framework and increasing market demand for such renewal. This creates understanding of how the adoption of sustainable innovations, such as new packaging materials, which might seem simple, is complicated by the broad changes required from the existing value network.

None

• AB - Utile à l'AB
• GEO Global
• emballage
• packaging

• established market
• food packaging
• food waste
• restructuring value network
• sustainability transition
• sustainable innovation

Industrial Marketing Management

November 16, 2020

16 novembre 2020

10.1016/j.indmarman.2020.10.011 Le DOI est une URL unique de référencement d'une publication. Il est donc plus fiable et permanent qu'une URL classique

0019-8501 L’ISSN est un code de 8 chiffres servant à identifier les journaux, revues, magazines, périodiques de toute nature et sur tous supports, papier comme électronique.