Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention
Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention
Auteur(s)
- YU Weiping
- HAN Xiaoyun
- DING Lei
- HE Mingli
Editeur(s)
Autre(s)
Id
8JNIK58A
Version
2802
Date ajout
23 décembre 2020 14:23
Date modification
23 décembre 2020 14:23
Résumé anglais
The impact of organic food corporate image on customers' surpassing purchasing behavior is absent in prior literature. Based on the S–O-R framework, the current study focuses on organic food member customers to explore the influence of corporate ability (CA) image and corporate social responsibility (CSR) image of organic food company on the consumption behavior and co-developing behavior of customers. The consumer samples came from 269 member customers of an organic food enterprise in southwest China. The results show that organic food company CA and CSR image positively affect consumer trust and co-developing behavior. CSR image enhances consumer trust and co-developing behavior than CA image does. Additionally, consumer trust and purchase intention play a multi-step mediating role in the relationship between corporate image (CA and CSR) and consumers' co-developing behavior. In conclusion, our findings provide new insights for understanding the relationship between the corporate image of organic food and the co-developing behavior of customers. The research results provide support for organic food companies that can effectively promote consumer trust, continuous purchase, and active engagement in the co-development of products and services by creating an image of ability and social responsibility.
Note
None
CRAW tags
- AB - Spécifique
- consommateur
- organic food
- sociologie
WEB tags
- co-developing behavior
- corporate ability
- corporate image
- corporate social responsibility
- customer
Titre de la publication
Journal of Retailing and Consumer Services
Pages
102377
Date caractères
November 26, 2020
Date publication
26 novembre 2020
Doi
10.1016/j.jretconser.2020.102377
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Il est donc plus fiable et permanent qu'une URL classique
Issn
0969-6989
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