Are beliefs stronger than taste? A field experiment on organic and local apples
Type de document
journalArticle
Langue source
-- Langue source --
Titre
Are beliefs stronger than taste? A field experiment on organic and local apples
Titre français
Titre anglais
Auteur(s)
- BERNARD John C.
- LIU Yinan
Editeur(s)
Autre(s)
Id
89IEISIA
Version
12631
Date ajout
19 avril 2021 12:14
Date modification
30 avril 2025 12:30
Résumé
While consumers purchase organic and local foods for many reasons, taste is a key factor. Different consumers though have different beliefs about the taste of these types of foods. The goal here was to examine if those beliefs are enough for people to change their taste rating of a product simply by having an organic or local label. To determine this, field taste experiments were conducted in three locations (a university campus, a public park, and a natural foods store) to create a diverse subject pool. Participants rated the taste of five apple slices: two from the same organic apple and two from the same local apple (each with one labeled and one not), and an unlabeled conventional apple. Ratings differed significantly between the locations. Accompanying surveys gathered participants’ attitudes and beliefs about organic and local foods used in an exploratory factor analysis. Tobit regression models showed the factor representing taste to significantly increase the taste rating for both the labeled organic and local slices over their unlabeled counterparts. Groups with strong beliefs in organic and local foods also rated the taste of the respective labeled versions significantly higher. Results suggest beliefs about how organic and local foods taste can play a stronger role in taste perceptions than actual taste for certain segments of consumers.
Note
None
CRAW tags
- AB - Modalité bio
- apples
- FREDO alimentation humaine
- FREDO commercialisation
- FREDO qualité des produits
- GEO Etats-Unis
- local food
- organic food
- tasting
- fruit
- labelling
- local
- pomme
- sensory evaluation
- sociologie
WEB tags
Titre de la publication
Food Quality and Preference
Volume
61
Pages
55-62
Date caractères
October 1, 2017
Date publication
1 octobre 2017
Doi
10.1016/j.foodqual.2017.05.005
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Il est donc plus fiable et permanent qu'une URL classique
Issn
0950-3293
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