The Chinese Organic Market: Challenges and Opportunities for European Companies
Type de document
thesis
Langue source
Anglais
Titre français
Titre anglais
The Chinese Organic Market: Challenges and Opportunities for European Companies
Auteur(s)
- DE CALLATAŸ Roxane
Editeur(s)
Autre(s)
Id
7PWCAU8W
Version
3224
Date ajout
8 janvier 2021 17:06
Date modification
12 avril 2021 15:59
Résumé anglais
This thesis aims at guiding European companies in their conquest of the Chinese organic market. It covers
an in-depth analysis of the marketplace and an extensive literature review of its consumers with a view
to providing insights into the attitudes of Chinese organic consumers, their preferences and purchase
behaviours. To complement theory, the case of Belvas SA, a Belgian manufacturer of organic fair-trade
chocolate based in Ghislenghien (Hainaut), is meant to support and illustrate the problematic. Furthermore,
a field research, structured around four specific research questions related to the mind-set of Chinese
consumers, has been conducted in Beijing throughout June 2016 to present a comprehensive picture of
the current habits and beliefs in China. To sum up, this thesis builds further on the current international
business knowledge of the Chinese organic market and is interesting for European companies willing
to export organic food to China because concrete recommendations are given on how to address this
particular market.
Note
None
CRAW tags
- AB - Spécifique
- FREDO aspect technico-économique
- FREDO commercialisation
- GEO Belgique
- GEO Chine
- GEO Europe
- consommateur
- export
- économie
WEB tags
Date caractères
2016
Date publication
1 janvier 2016
Url publication