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Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior

Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior
Auteur(s)
  • CALISKAN Aylin
  • CELEBI Duygu
  • PIRNAR Ige
Editeur(s)
Autre(s)
Id
5CLQRBCZ
Version
1481
Url zotero
https://www.zotero.org/groups/2567444/items/5CLQRBCZ
Date ajout
23 décembre 2020 14:23
Date modification
23 décembre 2020 14:23
Résumé anglais
Purpose Focusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior. Therefore, this study aims to examine the impact of attitude, perceived behavioral organic wine consumption, theory of planned behavior (TPB) control and subjective norms on organic wine consumption intention and behavior. Design/methodology/approach Drawing on the TPB, a theoretical model was developed and tested by partial least squares structural equation modeling method. The sample of the research consists of 304 participants from the vineyards in Izmir/Turkey. Findings The main result of this study reveals that the theoretical model belonging to the TPB is also valid in the case of organic wine consumption behavior. Specifically, research results indicate that attitude has the strongest direct impact on intention and indirect impact on organic wine consumption behavior while perceived behavioral control has the least impact. Originality/value Prediction of organic wine consumption behavior from the perspective of the TPB presents the originality of this paper.
Note
None
CRAW tags
  • AB - Spécifique
  • FREDO alimentation humaine
  • GEO Turquie
  • consommateur
  • vin
WEB tags
  • consumer behavior
  • organic wine
  • organic wine consumption
  • partial least squares structural equation modeling
  • theory of planned behavior
  • wines
Titre de la publication
International Journal of Wine Business Research
Volume
ahead-of-print
Date caractères
2020-01-01
Date publication
1 janvier 2020
Doi
10.1108/IJWBR-05-2020-0017 Le DOI est une URL unique de référencement d'une publication. Il est donc plus fiable et permanent qu'une URL classique
Issn
1751-1062 L’ISSN est un code de 8 chiffres servant à identifier les journaux, revues, magazines, périodiques de toute nature et sur tous supports, papier comme électronique.
Url publication
https://doi.org/10.1108/IJWBR-05-2020-0017