Local, organic or protected? Detecting the role of different quality signals among Italian olive oil consumers through a hierarchical cluster analysis
Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
Local, organic or protected? Detecting the role of different quality signals among Italian olive oil consumers through a hierarchical cluster analysis
Auteur(s)
- DI VITA Giuseppe
- ZANCHINI Raffaele
- FALCONE Giacomo
- D’AMICO Mario
- BRUN Filippo
- GULISANO Giovanni
Editeur(s)
Autre(s)
Id
52N4TFY9
Version
2704
Date ajout
15 janvier 2021 23:33
Date modification
15 janvier 2021 23:33
Résumé anglais
This paper aims to identify the hierarchical relationship in a consumer’s mind with respect to the three main and different quality schemes. With this purpose, we decided to analyse the role that local, organic, and traditional attributes have on consumers’ preferences. The survey on the consumption of extra-virgin olive oil was carried out in Italy, through direct face-to-face interviews. Data analysis was carried out by first conducting a conjoint experiment, followed by a clusterization through Ward’s method. In this hypothetical scale evaluating the quality of olive oil the three attributes provide consumers with different utilities in the following decreasing order: organic, local, and Protected Geographical Indication label. In addition, we observed the existence of trade-offs between these three quality signals conveying information that is selectively interpretable by consumers. Thanks to this methodological approach, four groups, differing in terms of socio-demographic characteristics and hierarchical preferences towards the certification scheme, were observed.
Note
None
CRAW tags
- AB - Modalité bio
- FREDO alimentation humaine
- GEO Italie
- consommateur
- olive
- sociologie
WEB tags
- certifications schemes
- cluster analysis
- conjoint analysis
- consumer preferences
- olive oil
Titre de la publication
Journal of Cleaner Production
Volume
290
Pages
125795
Date caractères
March 25, 2021
Date publication
25 mars 2021
Doi
10.1016/j.jclepro.2021.125795
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Issn
0959-6526
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