Environmentally Sound Agriculture Between Transformation and Conformation: The Changing Portrayal of the Growing Organic Farming Movement in Austria's Newspaper Coverage

Type de document
journalArticle
Langue source
Anglais
Titre français
Titre anglais
Environmentally Sound Agriculture Between Transformation and Conformation: The Changing Portrayal of the Growing Organic Farming Movement in Austria's Newspaper Coverage
Auteur(s)
  • FIALA Valentin
  • FREYER Bernhard
  • BINGEN Jim
Editeur(s)
Autre(s)
Id
4KRR466C
Version
2786
Date ajout
15 janvier 2021 23:33
Date modification
15 mars 2021 11:49
Résumé anglais
Possible contributions of organic farming to solve the current environmental crisis in industrialized agriculture can range from greening the existing agrofood system to being a driver for systemic change. The growth of organic farming has led to debates over whether organic is still a driver of societal transformation or whether it has become a slightly greener version of conventional agriculture. We investigate the changing roles that are ascribed to the growing organic farming movement by societal communication processes in the context of transformations towards more sustainable food systems. We analyze how organic is portrayed in six Austrian newspapers during its time of growth (1990–1999) and in more recent years. Results from media frame analysis show that already in the 1990s organic was not portrayed as a radical driver of change, and the emergence of new product-centered frames indicate an increasing representation of organic farming as simply a green production method.
Note
None
CRAW tags
  • AB - Spécifique
  • FREDO durabilité
  • FREDO environnement
  • GEO Autriche
  • alternative food movement
WEB tags
  • organic farming
  • food system transformation
  • media frames
  • news coverage
Titre de la publication
Environmental Communication
Volume
0
Pages
1-19
Date caractères
January 6, 2021
Date publication
6 janvier 2021
Doi
10.1080/17524032.2020.1866636 Le DOI est une URL unique de référencement d'une publication. Il est donc plus fiable et permanent qu'une URL classique
Issn
1752-4032 L’ISSN est un code de 8 chiffres servant à identifier les journaux, revues, magazines, périodiques de toute nature et sur tous supports, papier comme électronique.